Parts Direct.CO
Brand Identity [2023]



LocationMelbourne-Naarm
[AUS]

SectorAutomotive
Ecommerce
Service
Visual Language
Merchandising
Digital Suite
Package Design






Parts Direct.co is an Australian online store for premium motorcycle parts and accessories, specialising in Enduro, Adventure, and Race platforms. Offering exclusive products sourced globally, it gives riders access to top of the range performance upgrades with reliability from a brand built on innovation and professionalism.

The project directed the brand’s visual identity, creating a distinctive and professional aesthetic that reflects its commitment to quality, exclusivity, and cutting-edge solutions.

 


[01] Visual Language

Motorsport inspired geometry on tight grids creates a precise, fast, and professional feel. Sharp and rounded forms stay adaptable from badges to large formats.








[02] Merchandising

Durable, tactile pieces carry event energy and workshop credibility. Uniforms, stickers, helmets, and banners remain consistent and immediately recognizable.







[03] Digital Suite

A crisp icon holds at tiny sizes and social layouts land with impact. The gridded Webstore scans quickly and keeps a clear product focus.







Scroll to explore the interactive embedded Landing Page.










[04] Package Design

Rugged yet premium mailers feel engineered and trustworthy. Clean branding and modular sizing deliver a tidy unboxing and a consistent presentation.







Read the full case study.
Download PDF Portfolio or visit the desktop site.


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